Why People Want to Continuously Use Mobile IM Service: The Moderating Role of Perceived Value.
Weiyi LuoYoung-Chan LeePublished in: ICEC (2015)
Keyphrases
- mobile services
- mobile devices
- mobile environments
- real time
- middleware architecture
- service providers
- computing environments
- value added services
- web services
- mobile phone
- service management
- social networks
- context aware services
- service composition
- management system
- location aware
- perceived usefulness
- multimedia services
- service quality
- mobile applications