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Field-aware Factorization Machines in a Real-world Online Advertising System.
Yuchin Juan
Damien Lefortier
Olivier Chapelle
Published in:
CoRR (2017)
Keyphrases
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online advertising
real world
user behavior
display advertising
matrix factorization
advertising campaigns
case study
wide range
user experience
data mining
synthetic data
sponsored search
data sets
internet advertising
behavioral targeting