Field-aware Factorization Machines in a Real-world Online Advertising System.

Yuchin Juan Damien Lefortier Olivier Chapelle

Published in: CoRR (2017)

Keyphrases

online advertising
real world
user behavior
display advertising
matrix factorization
advertising campaigns
case study
wide range
user experience
data mining
synthetic data
sponsored search
data sets
internet advertising
behavioral targeting