Revenue-maximizing ranking algorithm for advertisers in sponsored search advertising using novel adaptive keyword-weighted approach.
Shikha GuptaAtul MishraPublished in: Multim. Tools Appl. (2023)
Keyphrases
- sponsored search advertising
- ranking algorithm
- auction mechanisms
- purchase behavior
- sponsored search
- search advertising
- internet search engines
- search engine
- display advertising
- manifold ranking
- multi attribute
- budget constraints
- ranking functions
- online advertising
- click through rate
- mechanism design
- return on investment
- affinity graph
- web search