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Lis, Bettina; Korchmar, Simon: Digitales Empfehlungsmarketing. Konzeption, Theorien und Determinanten zur Glaubwürdigkeit des Electronic Word-of-Mouth (EWOM).
Hans-Peter Fröschle
Published in:
HMD Prax. Wirtsch. (2015)
Keyphrases
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electronic word of mouth
positive or negative
online reviews
attitudes toward
positive and negative
social network sites
social interaction
marketing strategies
natural language processing
sentiment analysis
sentence level