Turning Clicks into Purchases: Revenue Optimization for Product Search in E-Commerce.

Liang Wu Diane Hu Liangjie Hong Huan Liu

Published in: SIGIR (2018)

Keyphrases

product search
web search
search engine
click prediction
online shopping
electronic commerce
query logs
sponsored search
information retrieval
query suggestion
faceted search
web pages
keywords
search result
search behavior