Effect of Gen Y's Affective Attitudes Towards Facebook Marketing Communications in South Africa.
Rodney Graeme DuffettPublished in: Electron. J. Inf. Syst. Dev. Ctries. (2015)
Keyphrases
- attitudes toward
- south africa
- south african
- social media
- information technology
- statistically significant
- information and communication technologies
- higher education
- data mining
- dependent variables
- social networks
- website
- active learning
- social networking
- information systems
- sixth grade
- decision making
- perceived usefulness
- databases
- negative impact
- social networking websites