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The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales.

JaeHong ParkBin GuHoonYoung Lee
Published in: Electron. Commer. Res. Appl. (2012)
Keyphrases
  • third party
  • information sources
  • supply chain
  • dynamic pricing
  • personal information
  • reverse logistics
  • sensitive information
  • consumer behavior
  • private information
  • social networking sites
  • data sources