Research on the Evaluation of Multi-channel Online Advertising Combination Effects Based on Channel Click Path.

Li Li Bingkun Cao Zhenyi Yang

Published in: WHICEB (2022)

Keyphrases

multi channel
online advertising
user behavior
behavioral targeting
single channel
sponsored search
anti aliasing
search advertising
contextual advertising
channel assignment
search engine
user experience
shortest path
multiresolution
click through rate
web search
data mining
mac protocol
advertising campaigns