Big data analytics of social network marketing and personalized recommendations.
Shu-Hsien LiaoChing-An YangPublished in: Soc. Netw. Anal. Min. (2021)
Keyphrases
- big data analytics
- social media
- personalized recommendation
- social networks
- big data
- social networking
- recommender systems
- collaborative filtering
- viral marketing
- user feedback
- online social networks
- user interests
- collaborative filtering recommendation
- social web
- social network analysis
- web users
- user preferences
- recommendation systems
- information overload
- collaborative filtering recommender systems
- data mining
- knowledge discovery
- decision making
- text mining
- data warehouse
- query processing