On the introduction of green product to a market with environmentally conscious consumers.
Qi ZhangQiuhong ZhaoXuan ZhaoLing TangPublished in: Comput. Ind. Eng. (2020)
Keyphrases
- pricing strategies
- information goods
- product information
- market share
- comparison shopping
- shopping behavior
- market segments
- competitive environment
- consumer behavior
- profit maximizing
- market participants
- decision making
- market demand
- consumer products
- online markets
- online shopping
- small and medium sized
- supply chain
- life cycle
- competitive market
- marketing campaigns
- product life cycle
- product line
- purchasing behavior
- customer demand
- financial data
- product design
- consumer reviews
- online product reviews
- search costs
- early adopters
- inventory control
- stock market