Real-Time Bidding by Reinforcement Learning in Display Advertising.
Han CaiKan RenWeinan ZhangKleanthis MalialisJun WangYong YuDefeng GuoPublished in: CoRR (2017)
Keyphrases
- real time
- reinforcement learning
- display advertising
- robotic control
- online advertising
- budget constraints
- control system
- function approximation
- markov decision processes
- state space
- information retrieval
- online auctions
- learning algorithm
- recommender systems
- expert systems
- search algorithm
- model free
- multi agent
- search engine