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Effects of Issue- and Character-Based Narrative Political Ads on Ad Evaluations.
Fuyuan Shen
Guolan Yang
Jeff Conlin
Pratiti Diddi
Published in:
J. Media Psychol. Theor. Methods Appl. (2023)
Keyphrases
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optical character recognition
targeted advertising
display advertising
sponsored search
click prediction
behavioral targeting
case study
keywords
petri net
computer based instruction
contextual advertising
neural network
social media