Influence of Customers' Sales Promotion and Internet Reviews on Trust and Impulse Purchasing.
Dam Tri CuongPublished in: ICEME (2023)
Keyphrases
- internet shopping
- online retailers
- factors influencing
- customer satisfaction
- online shopping
- service quality
- customer loyalty
- potential customers
- competitive advantage
- customer service
- business transactions
- product recommendation
- customer preferences
- marketing strategies
- customer support
- online stores
- website
- social influence
- consumer reviews
- information disclosure
- access control
- color images