AI-powered marketing: What, where, and how?
V. KumarAbdul R. AshrafWaqar NadeemPublished in: Int. J. Inf. Manag. (2024)
Keyphrases
- artificial intelligence
- case based reasoning
- data mining
- expert systems
- intelligent systems
- long term
- artificial intelligent
- customer relationship management
- social media
- ai community
- website
- consumer behavior
- decision making
- lecture notes in artificial intelligence
- knowledge representation and reasoning
- ai methods
- marketing strategies
- john mccarthy
- knowledge based systems
- knowledge representation
- predictive modeling
- information processing
- planning systems
- data mining technology
- computational intelligence
- ai technologies
- knowledge discovery
- telecommunications industry
- data sets