Social stream marketing on Facebook: a case study.
Christoph TrattnerFrank KappePublished in: Int. J. Soc. Humanist. Comput. (2013)
Keyphrases
- social media
- social networks
- social networking
- social networking sites
- social networking websites
- social media platforms
- social relationships
- data streams
- social network sites
- social interaction
- online social
- young adults
- social web
- social communities
- social context
- user generated content
- case study
- social behavior
- data mining
- social graphs
- social connections
- viral marketing
- sliding window
- stream data
- online communities
- test bed
- multi stream
- online social networks
- long term
- website
- social graph
- personal information
- streaming data
- collective intelligence