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The Influence of Cognitive and Personality Characteristics on User Navigation: An Empirical Study.

Nikola MarangunicAndrina Granic
Published in: HCI (7) (2009)
Keyphrases
  • user navigation
  • website
  • personality traits
  • individual differences
  • web users
  • log files
  • database
  • web usage mining
  • data analysis
  • co occurrence
  • itemsets