Consumer Co-creation of Digital Culture Products: Business Threat or New Opportunity?
Karl Reiner LangRichard D. ShangRoumen VragovPublished in: J. Assoc. Inf. Syst. (2015)
Keyphrases
- consumer behavior
- business opportunities
- electronic commerce
- online stores
- business models
- information goods
- business intelligence
- data mining
- product information
- information systems
- online retailers
- software vendors
- service providers
- online shopping
- decision making
- business process
- marketing campaigns
- competitive market
- workplace learning
- competitive environment
- digital archives program
- sir model
- consumer reviews
- business transactions
- business processes
- business rules
- market share
- cross cultural
- website
- electronic markets
- high tech