M-Commerce Adoption in the Philippines: Perception of Young Consumers.
Regina Garcia AlmonteHaidee B. GonzalesAurea B. NatividadPublished in: ICMECG (2020)
Keyphrases
- mobile commerce
- innovation diffusion theory
- online shopping
- technology adoption
- mobile payment
- information technology
- mobile services
- e government
- information systems
- online consumer
- mobile technologies
- visual perception
- machine intelligence
- human perception
- theoretical framework
- mobile users
- user acceptance
- electronic commerce
- online stores
- mobile devices
- young adults
- case study
- website