Empirical Bayes Estimation of Customers' Guarantee Time Length of Loyalty.
Hui-Hsin HuangPublished in: ICCCI (3) (2010)
Keyphrases
- empirical bayes
- customer satisfaction
- potential customers
- customer relationship management
- parameter estimation
- service quality
- estimation algorithm
- accurate estimation
- marketing strategies
- service providers
- estimation accuracy
- information disclosure
- search engine
- switching costs
- customer service
- online shopping
- ultimate goal
- electronic commerce
- least squares