Social Network Advertising: An Investigation of Its Impact on Consumer Behaviour.
Hokyin LaiHiufung ChengHiuping FongPublished in: MISNC (2014)
Keyphrases
- social networks
- consumer behavior
- internet advertising
- viral marketing
- social network analysis
- social dynamics
- electronic commerce
- social interaction
- social networking
- data mining
- online social networks
- network structure
- social media
- information flow
- network effects
- complex networks
- internet enabled
- electronic word of mouth