Defining Boundaries of Web Ads' Perceptual Fluency Effect: Cognitive Resources and Presentation Formats.
Xin Wei WangHock-Hai TeoPublished in: ICIS (2013)
Keyphrases
- web resources
- web pages
- website
- multimedia
- working memory
- web applications
- web documents
- information gathering
- information sources
- web technologies
- online resources
- learning resources
- web content
- web information
- working memory capacity
- information resources
- web data
- resource allocation
- information providers
- semantic web
- digital resources
- metadata
- end users
- sharing information
- low level
- decision making
- display advertising
- cognitive process
- keywords
- human visual system
- interface design
- perceptual grouping
- information processing
- resource management
- web mining