Social Media Controlling - die 4 Social C.
Alexandra Daniela ZauggUlrich EglePublished in: HMD Prax. Wirtsch. (2013)
Keyphrases
- social media
- social networks
- social interaction
- social media platforms
- social networking
- user generated content
- user generated
- social web
- online social media
- social context
- social behavior
- social networking sites
- social media sites
- online communities
- information diffusion
- social relationships
- online forums
- user participation
- social media data
- information systems
- social connections
- user comments
- reputation management
- social activities
- online social
- collective intelligence
- viral marketing
- real world events
- public opinion
- online social networks
- big data
- social dimensions