Customer Loyalty Enhancement of Online-to-Offline Marketing in Beauty Industry.
Polly P. L. LeungChun-Ho WuW. H. IpGeorge T. S. HoV. W. S. ChoK. K. Y. KwongPublished in: ES (2016)
Keyphrases
- customer loyalty
- service quality
- marketing strategies
- customer satisfaction
- potential customers
- data mining
- financial services
- online marketing
- international business
- real time
- website design
- case study
- tourism industry
- user satisfaction
- business decisions
- multi dimensional
- data warehouse
- association rules
- decision making