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Dynamic market share through advertising and loyalty reward programs: A case study of Ofo versus Mobike.

Jun WangYu LiWenwen JiangYufang WangShuhua Zhang
Published in: RAIRO Oper. Res. (2022)
Keyphrases
  • market share
  • competitive advantage
  • reinforcement learning
  • computer programs
  • artificial intelligence
  • social networks
  • dynamic environments
  • quality of service
  • competitive environment