PAEEA: Privacy-Preserving Online Ad Exchange with Efficient Auction for Smart Advertising.
Brennan MosherJianbing NiPublished in: ICC (2023)
Keyphrases
- privacy preserving
- privacy preserving data mining
- privacy preservation
- advertising campaigns
- online advertising
- display advertising
- vertically partitioned data
- multi party
- private information
- data privacy
- private data
- scalar product
- sensitive information
- privacy protection
- privacy concerns
- record linkage
- differential privacy
- sponsored search
- online auctions
- preserving privacy
- data perturbation
- personal data
- data publishing
- privacy guarantees
- privacy requirements
- social networks
- privacy preserving classification
- horizontally partitioned
- privacy sensitive
- provide efficient solutions