Practice on Long Sequential User Behavior Modeling for Click-Through Rate Prediction.

Qi Pi Weijie Bian Guorui Zhou Xiaoqiang Zhu Kun Gai

Published in: CoRR (2019)

Keyphrases

user behavior
click through rate
behavioral targeting
click models
user interaction
online advertising
user preferences
user experience
user behavior patterns
user activity
search advertising
implicit feedback
keywords
search sessions