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"Ask Everyone?" Understanding How Social Q&A Feedback Quality Influences Consumers' Purchase Intentions.
Jiayi Liang
Jiayan Guo
Ziqi Liu
Jian Tang
Published in:
WHICEB (2019)
Keyphrases
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high quality
social context
social media
information systems
multiple perspectives
online shopping
electronic commerce
social networks
mental states
social interaction
sensemaking
marketing strategies
grocery shopping
user satisfaction
human beings
social structure
consumer behavior
meaning making
user engagement