Influence Maximization in Social Networks When Negative Opinions May Emerge and Propagate.
Wei ChenAlex CollinsRachel CummingsTe KeZhenming LiuDavid RincónXiaorui SunYajun WangWei WeiYifei YuanPublished in: SDM (2011)
Keyphrases
- influence maximization
- social networks
- viral marketing
- greedy algorithm
- social media
- information propagation
- positive or negative
- online social networks
- diffusion model
- influence propagation
- positive and negative
- social network analysis
- diffusion models
- information diffusion
- social networking
- seed set
- social interaction
- network structure
- link prediction
- social network data
- special case
- network analysis
- social relationships
- image sequences