Investigating the Impacts of Brand Social Media Posts' Linguistic Styles on Consumer Engagement.
Qi DengMichael J. HineShaobo JiYun WangPublished in: HICSS (2020)
Keyphrases
- social media
- social media streams
- brand image
- online consumer
- user generated content
- user engagement
- natural language
- natural language processing
- social networking
- social networks
- social media platforms
- social interaction
- linguistic knowledge
- social media data
- user generated
- social web
- social media sites
- big data
- electronic commerce
- blog posts
- real world events
- reputation management
- social networking sites
- learning environment
- linguistic features
- online forums
- public opinion
- natural language text
- consumer behavior