Bid Optimization for Offsite Display Ad Campaigns on eCommerce.

Hangjian Li Dong Xu Konstantin Shmakov Kuang-Chih Lee Wei Shen

Published in: CoRR (2023)

Keyphrases

display advertising
optimization algorithm
online advertising
advertising campaigns
optimization problems
global optimization
optimization process
real time
sponsored search
information retrieval
data sets
mobile devices
social media
user experience
optimization methods
budget constraints