Recognizing the Importance of Brand Awareness on E-commerce Sales while Shopping on Internet: Empirical Analysis of European Countries.
Atallah Al-ShatnawiBader Methqal Al FawwazWafa' AlsharafatPublished in: Int. J. Interact. Mob. Technol. (2015)
Keyphrases
- empirical analysis
- european countries
- empirical studies
- theoretical analysis
- internet usage
- electronic commerce
- cross selling
- business transactions
- online retailers
- listed companies
- online stores
- small and medium enterprises
- electronic payment
- skills needed
- purchase decision
- web technologies
- dynamic pricing
- information systems
- internet services
- world wide
- competitive advantage
- high school
- internet shopping