Can Brotherhood Be Sold Like Soap...Online? An Online Social Marketing and Advocacy Pilot Study Synopsis.
Brian CugelmanMike ThelwallPhil DawesPublished in: PERSUASIVE (2007)
Keyphrases
- pilot study
- online social
- social media
- social networks
- online social networks
- instant messaging
- computer games
- online communities
- social influence
- web services
- information propagation
- online learning
- website
- user generated content
- data mining
- social interaction
- pilot project
- idea generation
- data analysis
- data streams
- distance education
- search engine