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Cost-Sensitive Learning via Priority Sampling to Improve the Return on Marketing and CRM Investment.
Geng Cui
Man Leung Wong
Xiang Wan
Published in:
J. Manag. Inf. Syst. (2012)
Keyphrases
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cost sensitive learning
customer relationship management
cost sensitive
decision making
sample size
missing values
random sampling
data sets
bayesian networks
feature space
high dimensional
nearest neighbor
graph cuts