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Enhancing the consumer-perceived benefits of a mass-customized product through its online sales configurator: An empirical examination.
Enrico Sandrin
Alessio Trentin
Chiara Grosso
Cipriano Forza
Published in:
Ind. Manag. Data Syst. (2017)
Keyphrases
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small and medium sized
internet shopping
online learning
electronic commerce
online search
real time
online shopping
product configuration
purchase decision