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INFLUTRUST: Trust-Based Influencer Marketing Campaigns in Online Social Networks.
Adedamola Adesokan
Aisha B. Rahman
Eirini-Eleni Tsiropoulou
Published in:
Future Internet (2024)
Keyphrases
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online social networks
marketing campaigns
viral marketing
social networks
social relationships
social media
fraud detection
marketing strategies
social networking
network structure
social relations
social network analysis
social networking sites
knowledge discovery
intrusion detection