The Power of Media Agencies in Ad Auctions: Improving Utility through Coordinated Bidding.
Giulia RomanoMatteo CastiglioniAlberto MarchesiNicola GattiPublished in: IJCAI (2022)
Keyphrases
- bidding strategies
- online auctions
- combinatorial auctions
- marginal utility
- multi unit
- auction mechanisms
- electricity markets
- auction protocol
- electronic marketplaces
- utility function
- power consumption
- multi agent
- multimedia
- multi attribute
- trading agents
- expected utility
- sponsored search
- winner determination
- sponsored search auctions
- sealed bid
- information sharing
- resource allocation
- budget constraints
- decision makers
- information revelation
- advertising campaigns
- disaster management
- e government
- cooperative
- mechanism design