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Classification of Mobile App Users in Multi-Channel Retail - an Exploratory Analysis.
Atilla Wohllebe
Dirk-Siegfried Hübner
Doreen Kämpf
Szilárd Podruzsik
Published in:
Int. J. Recent Contributions Eng. Sci. IT (2022)
Keyphrases
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multi channel
mobile apps
anti aliasing
single channel
user interaction
mobile applications
machine learning
feature vectors
collaborative filtering
recommender systems
end users
user experience
user interface
user behavior