The Operational Performance of Virtual Communities - Towards a Successful Business Model?
Jacques BughinJohn HagelPublished in: Electron. Mark. (2000)
Keyphrases
- business models
- virtual communities
- life cycle
- electronic commerce
- social networks
- case study
- cloud computing
- virtual world
- situated learning
- information sharing
- conceptual framework
- online communities
- business opportunities
- trust management
- decision making
- social commerce
- trust and reputation systems
- management system
- electronic markets
- social networking
- theoretical framework