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Factors influencing effects of location-based EMS advertising: different situational contexts for both genders.

Ya-Ching Lee
Published in: Int. J. Mob. Commun. (2015)
Keyphrases
  • factors influencing
  • factors affecting
  • online advertising
  • grounded theory
  • data sets
  • neural network
  • social networks
  • location based services
  • technology adoption
  • consumer behavior