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Applying channel complementarity theory to new and traditional economic media usage patterns of U.S. investors.

Carroll J. GlynnMichael E. Huge
Published in: Comput. Hum. Behav. (2014)
Keyphrases
  • usage patterns
  • web usage mining
  • web mining
  • data mining
  • web logs
  • database
  • databases
  • real world
  • machine learning
  • data analysis
  • object oriented