Online Brand Community User Segments: A Text Mining Approach.
Ruichen GeHong ZhaoSha ZhangPublished in: Frontiers Artif. Intell. (2022)
Keyphrases
- text mining
- online learning
- user interface
- online communities
- social awareness
- internet users
- user satisfaction
- information retrieval
- online learning communities
- end users
- web mining
- user defined
- machine learning
- online services
- user interaction
- real time
- text documents
- line segments
- community structure
- user preferences
- user feedback
- virtual communities
- social networking sites
- relevance feedback
- knowledge discovery
- recommender systems
- social networking services