The cross-platform synergies of digital video advertising: Implications for cross-media campaigns in television, Internet and mobile TV.
Joon Soo LimSung Yoon RiBeth Donnelly EganFrank A. BioccaPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- cross media
- digital tv
- digital video
- cross platform
- digital television
- tv programs
- multimedia
- online advertising
- open source
- video data
- business applications
- multimedia information
- social media
- software package
- video content
- image retrieval
- user behavior
- mobile devices
- digital content
- cross language
- multimedia data
- interactive multimedia
- data mining
- multimedia databases
- content providers
- web browsing
- multi modal
- metadata
- e learning
- computer vision