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Position-wise contextual advertising: Placing relevant ads at appropriate positions of a web page.
Zongda Wu
Guandong Xu
Chenglang Lu
Enhong Chen
Yanchun Zhang
Hong Zhang
Published in:
Neurocomputing (2013)
Keyphrases
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contextual advertising
online advertising
keyword extraction
short text
keywords
web pages
website
position information
display advertising
search advertising
sponsored search
user behavior
text summarization
click through rate
probabilistic model
pairwise
search engine