Obtaining Enterprise's Sustainable Competitive Advantage from eCRM.
Feng JunYan YongcaiPublished in: ICEE (2010)
Keyphrases
- competitive advantage
- knowledge management
- business processes
- business information
- competitive environment
- market competition
- service quality
- customer relationship management
- strategic advantage
- business strategy
- business environment
- market share
- human capital
- databases
- information management
- data warehouse
- information systems
- intellectual capital
- database