Login / Signup
Customer Insights from Transactional Database: Database Marketing Case.
Filipe Mota Pinto
Alzira Ascensão Marques
Manuel Filipe Santos
Published in:
IADIS European Conf. Data Mining (2008)
Keyphrases
</>
database marketing
transactional databases
customer behavior
table of contents
direct marketing
transactional data
marketing strategies
exploratory data analysis
essential information
data mining
frequent itemsets
frequent patterns
cost effective