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Influencing web-browsing behavior with intriguing and informative hyperlink wording.

Carolyn Y. WeiMary B. EvansMatthew EliotJennifer BarrickBrandon MaustJan H. Spyridakis
Published in: J. Inf. Sci. (2005)
Keyphrases
  • web browsing
  • web pages
  • browsing behavior
  • web search
  • user behavior
  • web content
  • web users
  • data mining
  • web documents
  • search engine
  • language model
  • log data
  • instant messaging
  • tv programs