A Review of Online Advertising Effects on the User Experience.
Giorgio BrajnikSilvia GabrielliPublished in: Int. J. Hum. Comput. Interact. (2010)
Keyphrases
- online advertising
- user experience
- user behavior
- end users
- user interaction
- user studies
- user interface
- long tail
- mobile applications
- behavioral targeting
- sponsored search
- display advertising
- advertising campaigns
- mobile services
- information access
- future internet
- user engagement
- internet advertising
- user preferences
- artificial intelligence
- interface design
- user perceptions