Enhancing customer value through click-and-mortar e-commerce: implications for geographical market reach and customer type.
Thomas AdelaarHarry BouwmanCharles SteinfieldPublished in: Telematics Informatics (2004)
Keyphrases
- electronic commerce
- customer relationship management
- customer base
- customer data
- customer behavior
- agent mediated
- customer loyalty
- electronic markets
- business transactions
- web search
- online banking
- marketing strategies
- search engine
- customer preferences
- competitive environment
- electronic marketplaces
- supply chain
- business opportunities
- product search
- customer retention
- consumer behavior
- online stores
- market share
- transactional data
- product information
- call center
- data mining technology
- stock price
- website