Is the devil in the details? Construal-level effects on perceived usefulness of online reviews for experience services.
Zhe ZhangXinmeng WangRuiqi WuPublished in: Electron. Commer. Res. Appl. (2021)
Keyphrases
- perceived usefulness
- online reviews
- positive effects
- factors affecting
- factors that affect
- computer anxiety
- questionnaire survey
- opinion mining
- user satisfaction
- attitudes toward
- service providers
- sentiment analysis
- behavioral intention
- individual level
- structural equation modeling
- service quality
- university students
- technology adoption
- e learning