A Framework for Classifying Personalization Scheme Used on e-Commerce Websites.

Dezhi Wu Il Im Marilyn Tremaine Keith Instone Murray Turoff

Published in: HICSS (2003)

Keyphrases

main contribution
data sets
artificial intelligence
theoretical framework
learning scheme
optimization scheme
neural network
learning algorithm
real time
real world
website
probabilistic model
lightweight
conceptual framework
representation scheme
user profiling